Electrification of the entire home is a huge potential opportunity for solar installers. After all, if households or businesses want to use more electricity, then it is the perfect customer for solar systems to offset some of the costs. Similarly, providing electrified services such as batteries and HVAC is a huge potential new source of revenue for solar companies. But where do you start?

Due to the abundance of conflicting and often untrue information regarding home electrification, homeowners may hold preconceived notions about the flaws in the entire home system. Let's take a look and debunk some common household electrification myths:

Whole house electrification is expensive
For most consumers, cost is an important consideration factor. Therefore, when it comes to supplying electricity to households, if the price is too high, consumers will not hesitate to withdraw.

There are some important factors that can cover these costs and demonstrate improvements in cash flow and long-term (even short-term) savings.

Firstly, there is motivation. National policies such as the Inflation Reduction Act (IRA) and Investment Tax Credit (ITC), combined with state and local incentives for installing energy-saving and power technologies, can truly reduce the initial cost of the power system.

Many states also offer low interest and interest free financing options for energy efficiency and electrification projects. For example, in Massachusetts, eligible homeowners can receive up to $25000 in 0% interest loans for energy efficiency upgrades. Understanding the incentive measures in your area can help you provide the most affordable solutions for homeowners.

The electrification of the entire household takes too long
Some homeowners may not be willing to pay for the lengthy electrification process or may be concerned about the risk of temporary power outages during the process.

However, homeowners can electrify their homes at their own pace - without having to complete all the work at once. For example, they can first pair solar energy with energy storage solutions such as lithium-ion batteries. Afterwards, they can add electric vehicles (EVs), by water heaters, ovens, and heat pumps. Ensure that the design of your customer's solar system is easy to add in the future, so that you do not encounter unforeseen issues.

In fact, according to Ohm Analytics, in homes that adopt multiple electrification technologies, homeowners typically adopt a phased approach to electrifying their homes. In households that have already installed solar energy, the next electrification technologies to be installed include: storage (42%), MPU (23%), heat pump (19%), and electric vehicle charger (16%).

We do not support the electrification of the entire household

In fact, your own organization is likely to provide comprehensive support to homeowners throughout the entire home electrification process, including initial assessment, design, installation, and final inspection of all solar modules. After the project is completed, these companies often provide continuous support and maintenance for panels, batteries, power grids, etc. All services are tailored to the specific household and situation of the customer.